Google Remarketing
Market to previous website visitors
This is where the MAGIC starts to happen!
Why use Google Google Remarketing?
Previous website visitors are MUCH more likely to convert! These remarketing ads are where you generate the best results IF and ONLY IF they are setup correctly.
The Best ROI
The ROI of Remarketing Campaigns dwarfs any other type of Google Advertising.
Personalised Ad Content
The campaigns are tailored to "talk to" your target audience in a personalised way.
Segmented Audiences
Allows for placing the right ad in front of the right customer at the best possible time.
Cost Effective
Because you are only showing your ads to people that have previously been on your website, these ads are extremely cost effective.
Tracking
Google has incredibly powerful tracking capabalities, so your campaign is tracked in very granular detail.
High Conversion Rates
These types of campaigns have extremely high conversion rates vs ads targeted at "cold" traffic.

Benefits of Google Remarketing
Increased Brand Recall: By displaying your ads to users who have already shown interest in your products or services, you stay top-of-mind, increasing the likelihood of them returning to make a purchase.
Higher Conversion Rates: Remarketing campaigns typically see higher conversion rates as they target users who are already familiar with your brand and are more likely to make a purchase.
Tailored Ad Content: Customize your ads based on user behavior. Show specific products or offers that users viewed on your site, making your ads more relevant and engaging.
Cost-Effective: With targeted ad placements, you’re not spending money showing ads to users who aren’t interested. This means a better return on investment for your advertising budget.
Broad Reach: Google’s vast network, including its Display Network and search, ensures your ads reach your audience wherever they are online.
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